From Streams to Sterling

By Colin Powell Business Development Manager

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As reported by the BBC today, 24 September 2025, digital creators on YouTube achieved record breaking engagements, revenue growth and cultural impact in 2024, contributing a staggering £2.2 billion to the UK economy and generating thousands of jobs. These figures are a testament to the creativity, resilience and influence of this thriving community, with 2025 poised to deliver even greater contributions. Whether through viral videos, game streaming, thought provoking commentary or immersive storytelling, our creators don’t just entertain us, they shape conversations and spark movements.

At Performance, we’re proud to stand alongside the talent driving this momentum. Your contributions have not only elevated the industry but also set new benchmarks for what’s possible. Congratulations to you all.

Why insurance and why now?

With increased visibility, collaboration and monetisation opportunities comes the inevitable scrutiny and greater risks to your livelihood. A single misstep, a misunderstood comment, a copyright oversight or a platform policy violation can have serious consequences for both you and the audience you are trying to reach. That’s why insurance coverage is no longer the “nice to have”, it’s essential.

At Performance, we understand the unique risks creators face and offer tailored insurance solutions designed for the digital age. Whether it’s protection against defamation claims, content takedowns, or unexpected legal challenges, we’ve got you covered.

Be Proactive, Not Reactive.

If you’re a content creator and would like to discuss your online protection, please call 0208 256 4932 or fill in an enquiry form and the team will get back to you.

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Performance is a trading name of Howden UK Brokers Limited, which is authorised and regulated by the Financial Conduct Authority No. 307663. Registered in England and Wales under company registration number 02831010. Registered Office: One Creechurch Place, London, EC3A 5AF. Calls may be monitored and recorded for quality assurance purposes.