Illustration of a person in safety gear marking a board, with Performance Gaming Insurance and Howden logos in the top right corner.
Illustration of a person in safety gear marking a board, with Performance Gaming Insurance and Howden logos in the top right corner.

Games Developers & Publishers Insurance

Contact us now

Game developers and publishers know from first-hand experience the importance of staying ahead of the curve. With technology, user appetites, apps and platforms constantly evolving, it’s essential to have the right insurance protection in place to safeguard your business, your people and your creative output.

Whether you’re part of a smaller indie team or larger established studio, Performance Gaming offers a range of gaming insurance options designed to protect your assets and reduce the risk of loss. We understand the nuances of both development and publishing and we’re here to help you navigate the complexities of insurance with confidence.

A vintage computer setup with a joystick, Game Boy, and various devices on a desk under colorful lighting.

Why Choose Performance Gaming?

At Performance, we bring deep expertise in providing tailored insurance solutions to creative industries including film, media, theatre, photography and, of course, gaming.

Whether you’re developing the next hit title or publishing to global audiences, you operate at the cutting edge of a fast-moving industry.

That exposure brings risks, from cyber attacks and contract breaches to intellectual property disputes and regulatory challenges. Developers and publishers alike face these threats, and both need robust coverage to stay protected.

What can be covered?

Insurance policies for Games developers and Publishers typically provide coverage for a wide range of risks and liabilities associated with the development, publishing and distribution of games and applications.

While specific coverage may vary depending on your needs, policy type and insurance provider, here are some of the most common areas typically covered:

Public Liability

Protects against third party claims for bodily injury or property damage caused by your business operations. For example, if a developer or publisher exhibiting at an event leaves exposed cables on their stand and someone trips and is injured, this coverage can help with legal and compensation costs. Cover typically provided at £5m with a higher £10m limit available on request, too.

Professional Liability (Errors & Omissions)

This cover protects against claims arising from professional mistakes, negligence or failure to deliver services as promised. This could include software bugs, publishing delays, design flaws or unmet contractual obligations, whether you’re building the game or bringing it to market.

Employers’ Liability Insurance

Employers’ liability insurance protects businesses against claims from employees who suffer injury or illness in the course of their work due to proven business negligence. Employers’ liability ensures compliance with legal requirements and safeguards the business against unexpected financial exposure.

Intellectual Property (IP) Infringement

Covers legal defence and potential damages if your game or promotional materials are alleged to infringe on another party’s copyrights, trademarks or patents. This is vital for both developers creating original content and publishers distributing it.

Cyber Liability

Essential for both developers and publishers in today’s digital first world. This coverage helps manage the fallout from data breaches, hacking, unauthorised access or loss of customer data, including costs for data recovery, legal defence, regulatory fines (where legally able) and customer notifications. This coverage insures your direct losses and those of a possible third party who you may be working with.

Product Liability

Particularly relevant if your business involves physical products such as gaming peripherals, collectors’ editions or branded merchandise. This coverage protects against claims of bodily injury or property damage caused by defective or malfunctioning products.

Business Interruption

If your development or publishing operations are disrupted by an insured event (so a fire, flood etc), this coverage helps compensate for any lost income and additional expenses incurred during the downtime or period of upheaval.

Commercial Property

Protects your physical assets such as office equipment, computers, servers. Cover can also be extended to protect property away from the premises such as a employee laptops, tablets and company mobile phones and any Stock that you may carry in various forms.

Management Liability Insurance

Management liability insurance protects company directors, officers and senior decision makers against claims arising from their management actions. For game developers and publishers, this coverage is critical because leadership teams face risks such as regulatory breaches, employment disputes, mismanagement allegations and shareholder claims.

In a fast-moving industry where intellectual property, data privacy and contractual obligations are complex, management liability ensures that personal assets and company resources are safeguarded against costly legal actions.

Employee Benefits

Performance Gaming are also proud to be able to offer you and your business an Employee Benefits solution too!

Offering staff members an Employee Benefits package can give your business the edge it needs to attract and retain top gaming talent and create a happier, healthier and more productive team.

Cover can be arranged for Private Healthcare, including Private Medical Insurance, Dental insurance, Optical needs and Pensions.

Please reach out if you would like to enquire about our Employee Benefits range as part of our wider review of your insurance arrangements, marking your email for the attention of Paul Midson.

A video game controller with glowing buttons rests on a wooden surface, illuminated by ambient light.

Ready to get cover

FAQs

What types of insurance coverage do games developers need?

Each business will have their own unique needs and requirements but a games developer, at minimum, needs to insure the essentials; property, contents and their equipment, cyber cover, professional indemnity and liability insurance for staff, products and the public.

There are other important considerations such as business interruption cover, cover for intellectual property disputes amongst others but all areas we can discuss with you if you need any further clarity on your own specific circumstances and needs.

Why is insurance important for games developers?

Insurance is there to protect you for when things go wrong – your extra life. Insurance cover helps provide financial stability and protection against litigation, which, without insurance, can be costly to the business and can easily derail your creative projects. Insurance is also a legal requirement in instances such as when you are directly employing the services of others.

How can you help protect me from the fallout of a cyber-attack or ransom request?

When purchasing a specialist cyber package from our trusted insurance providers, protection would be provided against the impacts of a cyber hack, ransom, data breach and regulatory fines. The specialist team provided by the insurers can also assist in finding how the cyber attackers infiltrated your systems and help close that door.

Can you provide a policy which protects me from intellectual property infringements?

Yes – Intellectual property are rights based; breach those rights and someone can bring an action against you and your business. IP insurance can help protect against claims relating to copyright breaches, trademark breaches and patent disputes too. IP can also extend to confidential information and trade secrets.

Can we adapt our policy as our business scales?

Yes. The team here at Performance Gaming are here and ready to help you, whenever you need. Our policies are as flexible as you need them to be and so if you have new equipment ordered or a studio refit and your sums insured need tweaking, just give us a call.

Why Performance Gaming – what are you doing differently?

At Performance, we have a strong history in working with the creative industries and pride ourselves on being there for every one of our clients, regardless of size. Everyone matters the same. You will get an honest, reliable and trustworthy service and we are here for you.

Through our Employee Benefits team, we can even help you retain and attract the very best talent in the business by providing tailored packages which offer your staff with mental health support, contributions towards eye care and dentistry. Insurance packages which help set you apart.

News & Views

Professional gamer
Can't find what you need?

Get in touch with our specialist team.

020 8256 4932
Cover not due yet?

Let us know when the time is right to contact you.